My approach to marketing is to stay curious, honest, and most importantly structured. The simplest of ideas can be the most effective solutions. Getting things out needs to be a healthy balance of quality, timing, and effective collaboration together with your team, to improve rapidly and adapt even faster.
Growing your following and spreading the gospel of your brand online is necessary to survive. If you've got even a handful of passionate users and advocates, then you've got something worth fighting for.
To be authentic and gain loyalty, we must be consistent online with how we are in the real world. It's also critical that we bring our story to life for people to engage with through messaging that aligns to our core values. I'm passionate about products that people depend on, and driven by wooing new folks that will stick around. Want to attack this one together?